HENNESSY AT BAL
In 2024, Hennessy tasked Matt Suttner, under Air Agency, with the creative direction and management of the Hennessy Hospitality Area at the Basketball Africa League (BAL) Tournament. The goal was to create a premium and immersive brand experience aligned with the Louis Vuitton Moet Hennessy values. Matt led a team to design a sophisticated, branded area featuring elegant decor, gourmet menus paired with Hennessy cognacs, and interactive brand activations. Aligning with multiple stakeholders, including the NBA, the result was a highly praised hospitality space that reinforced Hennessy's luxury image and left a lasting impression on attendees, highlighting the project's success.
Client: Air Agency (Hennessy)
Project Manager: Matt Suttner
Creative Director: Matt Suttner
