DASSLER’S CAFÉ
Launched in 2019, Dassler’s was a café, bar, and social co-working space that started as a conceptual link between PUMA South Africa and their top-tier “PUMA Select” customers.
The space was run as a fully functioning restaurant and bar that provided a subtle but effective immersive experience for guests, exposing them to PUMA cultural touchpoints without being overbearing. It also served as a backdrop for PUMA events, such as the Select Sessions parties, launches, and exhibitions.
In 2020, Dassler’s closed due to the pandemic and reopened in 2022 with a fresh new look. Along with our partners, Sly Creative was responsible for the ideation, design, and entire execution of the Dassler’s concept.
Client: PUMA South Africa
Creative Director: Matt Suttner
Graphic Designer: Kim Suttner
